Decentralized Finance, or DeFi, is on the verge of disrupting the financial transaction industry long-term with the signs right in front of us. Since 2017, the total value of DeFi projects (or contracts) has increased exponentially from merely $2.1 million to a whopping $100 billion.

As a result, this blockchain niche is rapidly being filled with more startups and projects every month. However, due to the particularities of crypto audiences, DeFi projects can be much harder to promote, especially to new or casual users/customers in the community.

Therefore, in this post, we’ll share a brief DeFi marketing guide to help businesses and individuals reach their promotion goals in no time with five powerful strategies.

Understanding DeFi Marketing

Decentralized finance is a blockchain-based alternative to traditional financial services that enables peer-to-peer or direct transactions and crypto assets trading using smart contracts.

This process eliminates the need for traditional exchanges, banks, or other intermediaries from the mix, allowing users to enjoy several benefits, such as real-time transactions with little or no costs, more transparency, and smart contract-based asset ownership.

With this information, we can define DeFi marketing as the process of promoting a decentralized financial project, asset, or service using a mix of multi-funnel strategies.

DeFi marketing professionals or agencies employ the same core marketing strategies used by traditional marketers, such as creating buyer personas, identifying the most effective channels, and developing custom plans and campaigns to attract different audiences (users, buyers, investors, etc.).

The key difference is that decentralized finance is a highly specific industry that caters to a specific audience. The audience can range from users who know the crypto industry's ins and outs to new or casual users looking to explore the potential benefits of this alternative financial strategy.

Either way, promoting DeFi projects is presenting to be quite a challenge. The industry is no stranger to being undermined by fraud and scams, making it more difficult for market participants to grow their reputation, sales, and revenue.

Thus, DeFi marketing is a niche-specific service that employs a particular list of tools, channels, and strategies to attract a prospect’s attention and stimulate them through different marketing content to perform the required action.

5 DeFi Marketing Strategies for Crypto Asset, Project, or Business Promotion

1.    Content Marketing and Search Engine Optimization

Content marketing and SEO are two of the most common strategies used by businesses to gain online exposure using your website and target forums. If you’re looking to promote your DeFi project long-term, the first thing you should work on is improving your ranking on Google and other search engines to boost visibility.

To do this, you can adopt and use different analytics tools to identify keywords and topics your target audience is likely to search. Using this list, you can tweak your website pages and create articles for your blog or target DeFi sites while communicating your project’s description and unique selling points.

Moreover, you can also target popular DeFi forums and threads, including The Bitcoin Forum, Coinexpansion, Hard Community, Colony Lab, Fantom, Reddit, Discord, and Twitter, to name a few.

2.    Google and Facebook Ads

Google and Facebook are the world’s most popular digital advertising platforms. Although they’re quite restrictive for DeFi and crypto users, they’ve drastically revised their prohibition policy in recent years, especially following the launch of the Metaverse.

So, even though users won’t be able to promote their tokens, they can still promote other DeFi-related applications, such as StaySAFU’s KYY Audit service or token scanner. You can check Google’s and Facebook’s ad policies and complete the application process. You may need a PPC specialist for this purpose and to create, run, and manage campaigns.

3.    Coinzilla Ads

If you’re looking for a more personalized PPC solution, you should opt for Coinzilla Ads. With this specialized DeFi advertising network, you can display ads related to your assets or projects, and they will only show on sites in the Crypto or DeFi space.

This niche-specific solution can promise a better return on investment for marketers since the ads are only exposed to users looking for information related to the industry, such as news, articles, charts, and videos.

4.    Influencer Marketing

Thanks to YouTube, Telegram, Instagram, and TikTok, influencer marketing has become a popular strategy for many businesses looking to gain traffic and build brand awareness quickly. So, if you have a DeFi project you’d like to promote, you can reach out to influencers with a crypto or blockchain audience.

Ideally, you’ll want an expert in the industry so they can provide the exposure you need to resonate with your audience and bring the desired results.

5.    DeFi Trackers, Listings, and Ratings

Finally, another great DeFi marketing strategy involves getting your project or service listed or mentioned on a popular DeFi site. Create a company profile to provide your details and service description if you’re promoting a tracker, ratings, or listings. You can also share other relevant information, such as codes, technical documentation, and research.

A DeFi company profile will help improve your SEO efforts and traffic, especially if you manage to get listed on a site featured on the top page of search results.


So, there you have it – a simple guide to DeFi marketing with five popular strategies to help you get started. With these solutions, you can truly capture the opportunity presented by the DeFi industry and maximize your reach cost-effectively. However, you should stick to the strategies you have the expertise to implement or hire the right team of professionals to do it for you.

For more interesting reads related to decentralized finance, visit StaySAFU, one of the fastest-growing Crypto KYC enablers in the market that helps businesses quickly equip their blockchain or DeFi project with a clean and secure KYC.